Are you racking your brain trying to figure out all the different ways you can get your brand out there? As the world becomes more digitally inclined, marketing changes right along with it, and sometimes it can be hard to keep up.
Gone are the Darryl Stevens days of simply hiring an advertising agency and moving on with life.
Effective marketing campaigns now demand a multi-faceted approach to be seen by everyone, and advertising is now called branding. Absolutely anything can be branded, including people! A digital label printer can help you with in-house label printing if you need labels for your product. A small run label printer such as the QL-120 might be a good investment if you need labels regularly but not a lot at one time. If you attend craft shows to sell your products, don’t forget to market using posters as well! Signs may seem old fashioned, but demand for signs is still there, and great signage is important to your branding! Do you hold conferences or attend conferences? On that floor of booths, you can count on printing services that use Gerber Technology to be able to make you a sign that stands out. TrojanLabel, from AstroNova, makes a reliable digital label printer, and for bigger budgets they have the Trojan T4 digital label printer and finisher to get the job done. After you get the graphic design company to produce you a fantastic logo that tells the story you want to sell, be sure to make good use of it on your website, in print advertising, and label printing as well.