Both of us see a lot of Google ads and think online advertising is transforming the way people find businesses to patronize. This is now accurate for myself and others as well. I have had an Heating, Ventilation, and A/C supplier for the last 20 or 25 years. And I can actually personally attest to how many changes there have been in how I market our business. When I started, it was all about good work and who I knew for job referrals. This is how I started our Heating, Ventilation, and A/C supplier and I think that is a strong fun way of going about it. Once I got a bit more rooted in the area, I wanted to get into online advertising supplier options. I used a lot of the traditional means. They worked fine. However, I knew the way forward would be the internet. I got a web design woman who promptly put up a new website. It did increase traffic but basically served as an online billboard. However, this was what you did back then. With the advent of search and things such as Google ads, I knew that I needed to pursue online advertising. I just didn’t think exactly which way to go with that. Fortunately, I found an online and digital advertising supplier that was there to help. They 1st went about some pressing web design fluctuations which included web building in order to be much more interactive. Then it was SEO and PPC that helped move our business to where the clients could absolutely find me. I added connect building and other SEO services to round out our online advertising strategy. I have been particularly, particularly pleased with all the results.