It could be said that I can be a bit old fashioned.
- I don’t proclaim to be 1 that feels that the traditional ways are consistently the best.
It’s just what I think and what I think that works. But that perspective has been costing myself and others a lot of money when it comes to the Heating, Ventilation, and A/C business we run. This is evident by how stagnant our growth has gotten recently. One of our young managers proposed that I take a look at a digital advertising supplier that she heard of. The online advertising business used SEM or search engine advertising to successfully get a supplier in front of people looking for them. Earlier, I had given thought to Google adverts but decided against it due to the cost. However, after our first meeting with this digital advertising business, I realized that every one of us need to shift to using SEO service. Traditional advertising is just not leveraging the use of SEM. And that’s where the clients are these days. People go online and use search to find the services, love Heating, Ventilation, and A/C, that they are looking for. It’s pretty much just that simple. Using connecting building, PPC and other SEO services, my Heating, Ventilation, and A/C business could get in front of the right people. I happily bought into the digital advertising business and what they were all about. It just seemed so fun 2 tally when it comes to the logic of it. I think that within mere weeks, SEM and SEO services drove so much additional traffic to our website. Both of us were truly capturing clients who were actively looking for help. That is the name of the game and I could not be any more pleased than I am with using digital advertising.